How to Get Noticed on Etsy
The competition on Etsy can be overwhelming to small businesses, especially those who are new to the Etsy platform. These SEO tips will improve your Etsy shop ranking and help your customers find you!
Name & Brand Your Etsy Shop Properly
Your shop name should represent what you sell, be descriptive and memorable. When a potential customer sees your name, they should be able to recognize what they’d find, if they visit your store. It should represent your business as a whole across all platforms, including social media.
When choosing a name for your Etsy shop, think about the length of the name. On Etsy, the length of the shop name is limited to 20 characters.
Here is our Etsy shop name, in the top bar:
Use Appropriate Product Titles & Descriptions
Your listing title, description and tags should correlate with your keywords and popular searches on Etsy. This is one of the most important parts of SEO.
Keyword research will show you what people are searching for, how many people are searching that same keyword and the keywords related to your search.
There are many Etsy SEO tools online to increase traffic to your store.
You can easily use the search bar to find popular searches / keywords tailored to your product:
Include longtail keywords and the information your customer needs to make an informed purchase in the description.
Use unique titles, tags & descriptions for each product. Fill in as many attributes that you can (occasion, material, color, etc).
Product Photos
Your first photo should be the best showcase of your product.
Etsy gives you the option to add up to 10 product photos for each listing – use all of them.
Make your listings stand out by using high quality images of your product, including still shots, close-up images and a few of your product in use so your customer can see all angles.
Use All of the Tags
Fill in all 13 of the Etsy tags for each product that include long-tail keywords for your product that match popular searches.
Avoid repeating tags or pluralization of keywords.
Add Shop Sections
Use the shop sections to create and organized storefront with easy-to-read descriptions.
Revise & Refresh Your Listings
Update your products frequently. Add new tags based on the current popular searches. Add new photos to give your listing a freshening up.
Provide Great Customer Service
Etsy reviews will increase or decrease your reach on Etsy. Provide timely answers and friendly customer service will keep your ratings high.
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